Hello, I'm Ivonne Medina a UX/UI Product Designer based in DFW.

What I bring to the party (besides snacks)

My superpower is making the complex feel simple. I have worked on enterprise-scale systems where one design tweak could ripple across thousands of users, like redesigning a data ingestion workflow that cut setup time from days to hours. That might not sound glamorous, but watching a team realize they can launch campaigns before lunch instead of next week is a moment.

Projects that kept me caffeinated

I have also worked with startups like Co Angler, Bushel, and a fintech venture, where I took ideas from scratch, sometimes literally from napkin sketches and late-night brainstorms, into full digital products. I designed end-to-end flows that helped people find fishing buddies, farmers manage their crops, and everyday folks trust a financial tool that did not feel like they were reading a phone bill.

Things I notice while everyone else scrolls

I have always been the curious one, the person who spots the detail everyone scrolls past, or asks the question that makes the room pause and say, "oh, yeah, that actually matters." Sometimes it is as small as changing a label that saves the support team from drowning in tickets. Other times, it is redesigning a workflow so engineers do not feel like they are coding in circles for weeks.

What years of pixels and people taught me

What I have learned is that design is not just what is on the screen. It is about connecting choices to real outcomes, smoother launches for businesses, cleaner builds for developers, and experiences that actually make sense for users. Or in plain English: less confusion, less rework, and fewer "what does this button do?" moments.

That is where I thrive: bridging strategy and detail, keeping teams aligned, and shaping experiences that drive business results while still making users feel like the product was designed by someone who gets them, because it was.

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