Turning engagement into Growth
Turning engagement into Growth
Co-Angler helps friends plan fishing trips, log memories, and stay
connected.
But despite high downloads, users weren't coming back after their first
trip.
Turn single-use excitement into repeat engagement.
Users loved trip planning, but after the event, engagement dropped to
zero.
There was no system to encourage return visits or reward activity between
trips.
Out of 1,000 users,
82%
created and published a trip, but only 21% returned within a week.
Session time fell from 2.8 minutes to 40
seconds, and almost no one revisited trip history or
social features confirming engagement ended right after the
first trip.
Recordings showed hesitation: long pauses, restarts, and users
hovering over "Save."
They weren't sure the effort was worth it.
I designed pre-filled trip templates with the intention to cut setup time and turned one-time users into repeat planners.
I designed to show trip status, allow host approvals, and enable
in-app communication between members.
Now, users could chat, confirm plans, and stay connected throughout
the trip turning a single action into an ongoing interaction.
I introduced friendly post-trip notifications and highlights that celebrated catches and encouraged users to share, creating reasons to return.
Here's where
Co angler is at
right now
Retention Boost
30%
Grant Received
$350k
The redesign turned Co-Angler from a one-time planner into a community driven experience.
By simplifying trip setup with reusable templates and adding progress
feedback, users could plan in minutes and stay engaged.
Retention rose 30%, and the founder secured $350K in funding to scale.
